GDC是中國首個(gè)面向全球的大型綜合性設(shè)計(jì)競賽雙年展活動(dòng)，每兩年舉辦一次。GDC前身為平面設(shè)計(jì)在中國展（Graphic Design in China），由深圳市平面設(shè)計(jì)協(xié)會(huì)創(chuàng)辦自1992年。這一設(shè)計(jì)競賽活動(dòng)已經(jīng)成為華人地區(qū)影響最大、水平最高、且最具權(quán)威和公正性的設(shè)計(jì)盛典。

        GDC15競賽匯集全球頂尖設(shè)計(jì)師和新生力量的最新設(shè)計(jì)成果，以“影響中國未來的設(shè)計(jì)”為宗旨，其評審結(jié)果將更為直接地體現(xiàn)出當(dāng)下設(shè)計(jì)與文化、商業(yè)、生活的互動(dòng)關(guān)系，為中國未來的設(shè)計(jì)建立全新的價(jià)值標(biāo)準(zhǔn)。

        GDC is the first large-scale comprehensive design campaign in China towards the globe since year 1992， held every two years. It was founded by Shenzhen Graphic Design Association (SGDA) as a predecessor as Graphic Design in China. This campaign has become the most influential with highest quality and the most authoritative and impartial design festival in Chinese region.

        GDC15 collects the latest design achievement from global top designers and new emerging talents, encourages cutting-edge designs, shows the outstanding achievement of graphic design. With the goal to “DESIGN FOR CHINA’S FUTURE”, The judgment result will reflect interaction relationship between modern design, culture, commerce and daily life, and contribute in establishing a new value standard for design in China future.

專業(yè)人士 PROFESSIONALS 

        GDC15歡迎全球的專業(yè)設(shè)計(jì)師及設(shè)計(jì)機(jī)構(gòu)參與競賽。所有參賽作品均須是在2013年10月26日至2015年10月20日之間創(chuàng)作的作品。參賽作品可由任何參與作品創(chuàng)作的公司或個(gè)人提交。所有入圍及獲獎(jiǎng)作品均將在GDC15設(shè)計(jì)展獲得展出，并被收錄到《GDC15年鑒》。

*注：不保證每個(gè)類別均有獲獎(jiǎng)作品產(chǎn)生。

        Welcome to the artist from all over the world in GDC 15. All the entry work must be the works published and announced by any of the country from Oct.26.2013 to Oct.20.2015. All the entry works be able to submitted by person or the company participated in creating and making. All the entries and awarded works will be collected in The Yearbook of GDC 15.

*NOTE: a winning entry is not guaranteed in every category.

學(xué)生 STUDENTS

        目前在讀的大學(xué)生、研究生、持續(xù)教育計(jì)劃的學(xué)生以及在過去兩年內(nèi)畢業(yè)的職業(yè)設(shè)計(jì)師均有本組別的參賽資格，歡迎踴躍提交相關(guān)類別的已發(fā)布或尚未發(fā)布的作品。

        學(xué)生作品獎(jiǎng)將作為單獨(dú)組別進(jìn)行評選，評審標(biāo)準(zhǔn)及評審委員與專業(yè)組別相同，所有入圍及獲獎(jiǎng)作品均將在GDC15設(shè)計(jì)展獲得展出，并被收錄到《GDC15年鑒》。

*注：參賽者可按個(gè)人意愿提交作品，數(shù)量不限。本屆評審團(tuán)成員所參與的任何作品將不具備參賽資格。

        Undergraduates, graduate students, students from continuous education plan and emerging designers graduated within last two years are all in. It welcomes any kind of the published and unpublished works.

        Student's works will be assessed separately. But the standard and judgment committee are same to the professionals. All the entries and awarded works will be exhibited in GDC15 exhibition and collected in the Yearbook of GDC 15.

*NOTE: The number of submitted works is not limited. Any works that is involved by any member of jury panel is not eligible. 

參賽類別 Eligibilities & Categoriese

●GDC15競賽包含實(shí)踐應(yīng)用及實(shí)驗(yàn)性創(chuàng)作的作品。

GDC15 is consisting of Practical application design and Experimental design.

●專業(yè)組別參賽作品劃分為委托項(xiàng)目和非委托項(xiàng)目。

The Professionals is consisting of commissioned works and non-commissioned works.

●學(xué)生組別參賽作品不限委托與非委托項(xiàng)目。

The Students is not limited to commissioned works and non-commissioned works.

A.平面視覺類 Graphic

A-1 品牌形象 Brand Image

        A-1-1標(biāo)志 Brand Icon

        A-1-2吉祥物 Mascot

        A-1-3形象系統(tǒng) Visual Identity

A-2 包裝 Package

        A-2-1應(yīng)用包裝 Package Design

A-3 出版物 Publication

        A-3-1書籍、畫冊、報(bào)紙、雜志期刊、概念出版物

        Book, Album, Newspaper, Magazine, Conceptual Publication

        A-3-2產(chǎn)品畫冊、機(jī)構(gòu)年報(bào)、企業(yè)畫冊、直郵DM

        Product Catalogue, Institute Annual Report, Company Catalogue, Direct Mail

        A-3-3賀卡、邀請卡、日歷、其他

        Greeting Card, Invitation Card, Calendar, Others

A-4 海報(bào) Poster

        A-4-1商業(yè)海報(bào) Commercial Poster

        A-4-2社會(huì)公益海報(bào) Public Benefit Poster

        A-4-3文化海報(bào) Cultural Poster

A-5 文字設(shè)計(jì) Typography

        A-5-1 字體設(shè)計(jì) Typeface

        A-5-2 創(chuàng)意字型 Logotype

A-6 插圖 Illustration

        A-6-1商業(yè)插圖 Commercial Illustration

A-7 信息可視化設(shè)計(jì) Information Visualization Design

A-8 環(huán)境圖形 Environmental Graphic

        A-8-1導(dǎo)視系統(tǒng)設(shè)計(jì) Sign System Design

        A-8-2空間圖形運(yùn)用 Space graphics

B.RGB類 RGB Category

B-1多媒體 Multimedia

        B-1-1網(wǎng)站 Website

        B-1-2電子雜志 E-magazine

        B-1-3圖標(biāo)（手機(jī)、導(dǎo)航系統(tǒng)、mp3、IPAD及其他）

        ICON（Mobile Phone, Navigation System, MP3, IPAD, Others）

        B-1-4界面（APP及其他電子產(chǎn)品界面）

        Interface（APP& Others Electronic Product Interface）

B-2動(dòng)畫 Animation

        B-2-1動(dòng)態(tài)標(biāo)志 Dynamic Logo

        B-2-2影視片頭 Movie, Video Intro

        B-2-3動(dòng)畫短片 Animated Short Film

B-3交互設(shè)計(jì) Interaction

        B-3-1游戲及軟件 Game & Software

        B-3-2數(shù)位互動(dòng)裝置 Cyber Interactive Installation

B-4新媒體創(chuàng)意與發(fā)展 New Media Creativity and Development

獎(jiǎng)項(xiàng)設(shè)置 Award Setting

        GDC15獎(jiǎng)項(xiàng)將由16位國際設(shè)計(jì)專家組成的評審團(tuán)對符合參賽規(guī)則的作品進(jìn)行現(xiàn)場評比，并將獎(jiǎng)項(xiàng)頒予最佳設(shè)計(jì)作品。GDC15競賽獲獎(jiǎng)?wù)邔⒃贕DC15頒獎(jiǎng)典禮上接受現(xiàn)場嘉獎(jiǎng)。同時(shí)，獲獎(jiǎng)作品與所有入圍作品均將在GDC15設(shè)計(jì)展獲得展出，并被收錄到《GDC15年鑒》。

        All the submitted and eligible works will be on-site assessed and selected by the jury panel of 16 international top-list designers. The jury panel will grant the Best Design award to the winner in GDC15 Award Gala. All the awarded and selected works will exhibit in GDC15 exhibition and published in the Yearbook of GDC15.

GDC入圍獎(jiǎng) GDC Selected Awards

        依據(jù)GDC15評審準(zhǔn)則，本屆評審團(tuán)將從所有參賽作品中評選出具備優(yōu)良的創(chuàng)意、表現(xiàn)力及完成度的設(shè)計(jì)作品，此類作品將作為入圍作品獲得GDC提名獎(jiǎng)、評審獎(jiǎng)、最佳獎(jiǎng)及全場大獎(jiǎng)的評比機(jī)會(huì)。

        According to the GDC15 evaluation rules and regulations, the Jury Panel will single out the works of great creation, performance and completeness as selected works. GDC Nomination Awards, Jury Awards, Best Awards and Grand Prix will be generated from the selected works.

GDC提名獎(jiǎng) GDC Nomination Awards

        依據(jù)GDC15評審準(zhǔn)則，本屆評審團(tuán)將從入圍作品中評選出具備獨(dú)特視角、對當(dāng)下設(shè)計(jì)觀念與價(jià)值具有啟發(fā)性和推進(jìn)力的典型作品，此類作品將作為提名獎(jiǎng)作品獲得GDC最佳獎(jiǎng)及全場大獎(jiǎng)的評比機(jī)會(huì)。

        According to the GDC15 evaluation rules and regulations, the selected works with will be granted as GDC by The Jury Panel will grant the GDC Nomination Awards to those selected works can inspire and promote the value of design from a unique perspective.

GDC評審獎(jiǎng) GDC Jury Awards

        依據(jù)GDC15評審準(zhǔn)則，本屆評審團(tuán)將從所有參賽作品中選擇出每位評委個(gè)人最為認(rèn)可的設(shè)計(jì)作品，此類作品將作為評審獎(jiǎng)作品在GDC15評審團(tuán)推薦作品展中展出。

        According to the GDC15 evaluation rules and regulations, each member of the Jury Panel will choose of their most-recognized work as the Jury Award work. The Jury Award works will be exhibited as the Jury Panel’s recommendation. 

GDC最佳獎(jiǎng) GDC Best Awards

        依據(jù)GDC15評審準(zhǔn)則，本屆評審團(tuán)將從所有提名獎(jiǎng)作品中評選出各類別的最佳作品，此類作品將作為最佳獎(jiǎng)作品獲得GDC全場大獎(jiǎng)的評比機(jī)會(huì)。

*注：最佳獎(jiǎng)設(shè)置專業(yè)組和學(xué)生組兩大組，各12大項(xiàng)，總計(jì)36項(xiàng)最佳。

        According to the GDC15 evaluation rules and regulations, the Jury Panel will single out the Best Award among the selected works of each category respectively. All Best Awards Works are in the line to the Grand Prix.

*Note: Both the Professionals and the Students will have Best Awards form 36 sub-categories from 12 categories.

GDC全場大獎(jiǎng) GDC Grand Prix

        依據(jù)GDC15評審準(zhǔn)則，本屆評審團(tuán)將從專業(yè)組別提名獎(jiǎng)作品中評選出一份最具創(chuàng)新性與影響力的杰作，并頒予GDC全場大獎(jiǎng)殊榮。

        According to the GDC15 evaluation rules and regulations, the Jury Panel will single out only one Grand Prix from all Nomination Awards works of Professionals with high standard on creation and influence.

評審視點(diǎn) Jury Panel Criteria

實(shí)效性設(shè)計(jì) Design with effects

        本屆GDC15設(shè)計(jì)競賽不僅將在審美與創(chuàng)新性層面對設(shè)計(jì)作品進(jìn)行鑒別與褒獎(jiǎng)，并會(huì)針對設(shè)計(jì)作品中蘊(yùn)涵的思想、方法和實(shí)際效應(yīng)給予評判與鼓勵(lì)，以期深入發(fā)掘設(shè)計(jì)的能效因素與價(jià)值、探究設(shè)計(jì)的趨勢、啟發(fā)設(shè)計(jì)的演進(jìn)。

        GDC15 not only evaluates the works in regard of aesthetics and creation, but also focuses on the content, concept as well as the effects of designs. By doing so, GDC15 is committed to finding out the effects and values of design, observing the trend and inspiring the development.

1、使用實(shí)效 Practical effect

1－1、用最合理的技術(shù)手段、滿足受眾需求的設(shè)計(jì)Meet the needs of the target users by reasonable methods

1－2、創(chuàng)造方便體驗(yàn)的設(shè)計(jì) Designs bring about convenient experience

2、美學(xué)實(shí)效 Aesthetic effect

2－1、具有獨(dú)特美感的設(shè)計(jì) Special aesthetic design

2－2、打破慣例的設(shè)計(jì) Groundbreaking design

3、文化實(shí)效 Cultural effect

為文化的傳承與創(chuàng)新提供新思路的設(shè)計(jì) Designs carry on culture and enhance creation

4、商業(yè)實(shí)效 Commercial effect

4－1、所產(chǎn)生的影響與項(xiàng)目的目的緊密相連的設(shè)計(jì) Closely connect to the program purpose

4－2、巧妙傳達(dá)項(xiàng)目理念的設(shè)計(jì) Express the design concept delicately

4－3、能夠從目標(biāo)受眾那里獲得廣泛支持與認(rèn)可的設(shè)計(jì) Well recognized and supported by the target users

5、社會(huì)實(shí)效 Social effect

引發(fā)對特定社會(huì)問題思考的設(shè)計(jì) Trigger public thinking on a particular social issue

獎(jiǎng)項(xiàng)公布 Award Announcement

        GDC15 設(shè)計(jì)競賽入圍作品名單將于2015年10月30日在GDC15競賽官方網(wǎng)站及合作媒體公布。

        GDC15提名獎(jiǎng)、評審獎(jiǎng)、最佳獎(jiǎng)及全場大獎(jiǎng)獲獎(jiǎng)結(jié)果將于2015年12月8日公布，并將于當(dāng)晚在中國深圳市舉行的GDC15頒獎(jiǎng)典禮上對主要獎(jiǎng)項(xiàng)給予頒發(fā)。所有獲獎(jiǎng)作品均將于2015年12月8日至2016年1月8日在中國深圳公開展出。

        The result of Selected Awards will be announced on October 30th, 2015 by the official website and media partners.

        The result of Grand Prix, Best Awards, Jury Awards, and Nomination Awards will be announced in December 8th, 2015, and be awarded at the award ceremony held in Shenzhen, All of the award-winning works will be exhibited from December 8th, 2015 to January 8th, 2016.

關(guān)鍵時(shí)間 Key Date

參賽截止日期Deadline for Application & Submission

2015年10月20日

（此截止日期為作品送達(dá)的時(shí)間，逾期送達(dá)的作品將取消參賽資格）

*注：2015年10月20日GDC15在線登記系統(tǒng)自動(dòng)關(guān)閉，請確保您做出適當(dāng)?shù)陌才?，GDC不負(fù)責(zé)作品運(yùn)送失誤。所收到的參賽作品，GDC一概不予退回，請您理解。

October 20th, 2015

（All works should be arrived before the deadline for Application & Submission. The works that cannot arrive in time will be disqualified.）

NOTE: Online registration system will automatically shut down on October 20th, 2015. Please make sure that you make appropriate arrangements. GDC will not be responsible for any delivery errors. We will not return the works that have been submitted. Thanks for understanding.

參賽優(yōu)惠期Grace Period

2015年5月23日—2015年7月23日

From May 23th to July 23th, 2015

參賽常規(guī)期General Period

2015年7月24日—2015年10月20日

From July 24th to October 20th, 2015

評審日期Judgment Dates 

初評 First stage

2015年10月25日—10月27日

From October 25th to October 27th, 2015 

終評 Final stage

2015年11月 6日—11月8日

From November 6th to November 8th, 2015 

頒獎(jiǎng)典禮Award Gala

2015年12月8日December 8th,2015

圖文來源：秀設(shè)計(jì)

編輯：楊匡

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